At the beginning of my online journey, I created many social media accounts and blogs just using a logo and a business name, while this method worked for me, it was not long time and successful as I wanted it to be.
Many people will buy from anyone as long as they speak the same language, I have had some success selling numerology, and Astrology products this way.
I figured out that to build a real online business I needed to build a brand, something that I can stand for and put my face out there.
5 Reasons To Build A Personal Brand
Building a personal brand has many benefits, but the most important of all is that you will end up making more. Here are 5 reasons you should build a personal brand.
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Increase your influence
A strong personal brand can help you increase your influence and become an authority in your space.
You have a unique story, and sharing your journey and perspective through different forms of media (written, audio, and video) will make you memorable.
A personal brand is a bit more intentional than a reputation. Reputation forms naturally based on what people think of you—though what people think may or may not align with the personal brand you want.
Crafting a personal brand is something you intentionally control. You can shape how you want to present yourself to the world and how you want people to remember you.
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Create opportunities
When I was doing just affiliate marketing without a brand, I used to chase people, figure out where they hide try to buy my products.
Now I do the opposite, I build a brand and share what I do with other people, people who resonate with my messages and content connect with me.
When you have a strong personal brand, this is exactly what happens.
Imagine waking up every morning to new opportunities. Instead of begging for others to choose you, your job is now deciding which opportunities to say yes to.
You have so many, that you mostly say no. Eventually, you hire an assistant to do so for you.
When you walk into a room, the group may be strangers to you, but you’re no stranger to them.
You open your mouth, and people start taking notes. Everyone wants to work with you because they feel like they know you.
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Gain a competitive advantage
There is an old saying that people do not from people who they do not like.
Think like this, how many times you went to a restaurant that was a little bit expensive but you went there anywhere because they treated you better and you liked the people who work there or the owner?
This is the same in online business. People don’t follow companies, they follow people.
When what you offer is similar to a competitor’s offering, people will choose to do business with you because of who you are. All things equal, they will hire you to solve their problem because they know you.
People make buying decisions emotionally and justify them after the fact with logic. They will choose your company because of the personal connection they have with you.
They believe in your mission because they connect with your story and the journey you’ve shared over the years.
This is why founder-led growth is so powerful.
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Find people who’ll promote you
If you create great content and provide value to people, they will start to like you and consume your content.
What if every time you published a new video, article, or podcast, you knew you had a dozen people who would share it?
What if any time you had an idea for a new business venture, you knew that if you posted about it, you’d have people lining up to partner with you and make it a reality within the hour?
Imagine anyone you want to meet is a single connection point away from someone you know. There isn’t a person you want to meet that someone in your network couldn’t introduce you to.
You have collaborators, partners, and people cross-promoting you without asking for anything in return.
This is the power a personal brand affords you.
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Connect deeply with an audience
A personal brand doesn’t have to be an overly complicated thing. It can be as simple as:
- Sharing your journey (document the process)
- Teaching what you know (answer people’s questions)
- Telling your story in different ways (written, audio, and video)
When you do these things, you will build an audience of people who will follow you from one thing to the next.
Even if your current venture fails, most people in your audience will follow you to the next thing because they’re interested in you. They’ve bought into your story and they want to see what happens next.
An audience is one of the most powerful forms of leverage you can have. It’s the key to getting everything you want in life. An audience of true fans is also a strong insurance policy against ever going broke.
Key takeAways: 5 Reasons To Build A Personal Brand
These are 5 reasons to build a personal brand
- Increase your influence.
- Create opportunities.
- Gain a competitive advantage.
- Find people who’ll promote you.
- Connect deeply with an audience.
Start building your brand today, it might take time to build that brand but it is worth it.